Renaissance Reflections

Making Social Media Work for You: Article in HR Matters Magazine

A couple of months ago I was asked to share my insights about social media for the January 2012 issue of HR Matters magazine. The full article is embedded below, or you can access it directly on SlideShare. The uploaded copy is a little blurry, so feel free to message HRmag@sminorgs.net if you would like me to send you a copy.

As always, your feedback is welcome!

- Courtney Shelton Hunt, PhD

Making Social Media Work for You

View more documents from Courtney Hunt

The Social Media Garden: A 2.0 Organizational Research Study

"What do you think are the main barriers for organizations in embracing social media practices and what ideas do you have for overcoming them?" This is the question at the heart of a public research study being conducted by Silverman Research, which uses a social research methodology rather than a survey format to capture and develop collective insights on important questions. Everyone is able to view and evaluate the responses from others, in addition to contributing their own perspective.

===//===

As the Founder of the Social Media in Organizations (SMinOrgs) Community, I am pleased to offer my support to this project. I learned about the study when Michael Silverman posted an invitation to participate in the SMinOrgs LI group. Obviously, the question is one that is near and dear to my heart, but I am also very impressed with and intrigued by his approach to building a dataset and representing the results.

I invite everyone to enter the Garden, take a stroll through the responses shared by others, and plant a bloom of your own!

Click here to learn more about the Social Media Garden and the methodology behind it.

- Courtney Shelton Hunt, PhD

The Social Workplace: The Future is Now

In this SMinOrgs S.M.A.R.T. Blog guest post, Jerry Carducci offers his thoughts on the future of the social workplace. Building on the ideas in the latest S.M.A.R.T. News Digest – Social Media and the Workplace - What’s In Store for 2012? – he anticipates the impact of new digital technologies on organizational culture, employer branding, consumer listening, and organizational policies.

Click here to read the post.

via www.sminorgs.net

 

S.M.A.R.T. News: Social Media and the Workplace - What’s In Store for 2012?

Projections for social media in 2012 reflect three core themes: privacy, performance insights, and value creation. The pieces selected for this Social Media in Organizations (SMinOrgs) S.M.A.R.T. News Digest by guest blogger Jerry Carducci provide thought-provoking perspectives on these themes, as well as the anticipated direction of social media and its growth potential when applied to the workplace.

Click here to read the post. 

via www.sminorgs.net

The Social Media ROI Challenge: What it Really Means (and 7 Related Faulty Assumptions)

This reblogged post from Social Media in Organizations (SMinOrgs) offers a different perspective on the social media ROI (return on investment) challenges put forth by organizational leaders and other experienced professionals who resist increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then articulates – and counters – seven assumptions on which the resistance arguments are often based. The post concludes with a call to move away from specious arguments and to balance concerns about ROI with the equally important COI (cost of inaction).

This post is a "fiesty follow-up" to my "12 hopes" post from last week.

via www.sminorgs.net

12 Hopes for 2012: Enhanced Adoption of Digital Technologies

As the Digital Era progresses, technological capabilities continue to outstrip our willingness and ability to address the opportunities and challenges they present. In this post from the Digital Era Thinkers Blog, I offer 12 hopes for 2012 that are rooted in the psychological challenges we face and are built on our willingness – both individually and collectively – to tackle them in thought, word, and deed. As always, I welcome input from others.

Click here to read the post.

via www.gcdel.org

The “End” of Email: Reflections from a Digital Era Thinker

A recent statement made by Thierry Breton, CEO of Atos, about the "elimination" of email at the company churned up quite a bit of controversy in cyberspace. Many of the pieces sharing the news included misinformation, and much of the commentary reflected misunderstanding. The latest SMinOrgs S.M.A.R.T. Blog post clarifies what Atos is actually doing, offers insights on why it’s the right move, reflects on some of the reasons for resistance, and highlights the importance of strong leadership in enabling organizations to move ahead in the Digital Era.

Click here to read the post.

via www.sminorgs.net

Paper or Digital? Poll on Preferred Book Reading Modes

I am developing a book about leveraging social media and new digital technologies in organizations and am soliciting input about people’s preferred reading modes. I appreciate your taking a minute to respond to a LinkedIn poll or Constant Contact mini-survey. I also appreciate your sharing this post and/or the poll with others in your network to help increase the response rate. The results can benefit lots of people (both writers and readers), not just me! The poll will be open until early May.

Click here to read more about the book and the poll and to cast your vote, or cast your vote directly below. Thanks!

via www.sminorgs.net

The Art of Social Media Success

Title: The Art of Social Media Success

Source: Employee Benefit Adviser

Author: Elizabeth Galentine

Lead Paragraph: Looking for a way to promote his latest venture, a website where consumers can select an agent at the same time they buy their policy online, Alan Katz decided to start his own blog both as a hobby and in hopes that linking to it would increase the search engine optimization of the insurance website.

Brief Commentary: I was interviewed for this article earlier in the year, but I didn't find out it was published until a few days ago, via a Google alert set up on my name. Ah, the power of digital technology...

The article provides good information on how social media can be used in a BtoB context, particularly by service providers like benefits brokers and consultants. In fact, the nature of the relationships with clients can make those applications far more powerful from a long-term perspective than how the technologies can be leveraged in a BtoC context.

Social Media and Integrated Talent Management: Opportunities and Challenges

Last week I attended a fantastic Talent Acquisition Interest Group meeting offered by the Human Resources Management Association, Chicago (HRMAC). HRMAC’s meetings are always top-notch, of course, but this one got me thinking about the links between social media and talent acquisition in some new ways.

via www.sminorgs.net

New digital technologies can enhance various talent management processes and help organizational leaders address both general and specific challenges. As powerful as social media is, however, it’s certainly not a panacea, and it’s not as easy to leverage as some advocates would argue. This SMinOrgs blog post addresses some of the opportunities and challenges that struck me as I listened to the panelists talk.

When it comes to social media and integrated talent management, what other opportunities and challenges do you see?