"What do you think are the main barriers for organizations in embracing social media practices and what ideas do you have for overcoming them?" This is the question at the heart of a public research study being conducted by Silverman Research, which uses a social research methodology rather than a survey format to capture and develop collective insights on important questions. Everyone is able to view and evaluate the responses from others, in addition to contributing their own perspective.
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As the Founder of the Social Media in Organizations (SMinOrgs) Community, I am pleased to offer my support to this project. I learned about the study when Michael Silverman posted an invitation to participate in the SMinOrgs LI group. Obviously, the question is one that is near and dear to my heart, but I am also very impressed with and intrigued by his approach to building a dataset and representing the results.
I invite everyone to enter the Garden, take a stroll through the responses shared by others, and plant a bloom of your own!
Click here to learn more about the Social Media Garden and the methodology behind it.
- Courtney Shelton Hunt, PhD




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