THE SMINORGS COMMUNITY CAN HELP
Social Media in Organizations (SMinOrgs) is a professional community founded by Courtney Hunt in 2009 and sponsored by Renaissance Strategic Solutions (RSS).
SMinOrgs' mission is to provide information and guidance about the organizational implications of social media. Going beyond marketing/branding, sales, public relations and customer service, it focuses on how social media will impact employees and organizational functioning, as well as general social and economic trends. Its focus also extends beyond the business-to-consumer orientation that dominates discussions in other forums.
A multi-disciplinary group, SMinOrgs functions as a global, virtual community complemented by a local/regional focus. Membership in SMinOrgs is currently free, and people can join on a variety of platforms.
The SMinOrgs website features the SMinOrgs S.M.A.R.T. Blog, an educational blog about the implications and applications of social media in organizations. Focusing on both opportunities and challenges, it is targeted to organizational leaders and others who are in the early stages of climbing their social media learning curves. The blog includes traditional thought pieces, as well as new additions to the Social Media Primer (see details below), SMinOrgs S.M.A.R.T. News Digests, excerpts of SMinOrgs white papers and research reports, and other S.M.A.R.T. Resources.
WHERE TO FIND AND JOIN SMINORGS
The SMinOrgs Community began as a LinkedIn group, and that is the most well developed platform with the highest membership. But we are growing and expanding daily. You can find and join SMinOrgs on:
You can also stay current with the SMinOrgs Community by:
- Joining our mailing list (see sign-up box in the right-hand column)
- Subscribing to the S.M.A.R.T. Blog
- Following the SMinOrgs LinkedIn company page
- Connecting with and/or following Courtney Hunt on LinkedIn
WHY SOCIAL MEDIA IN ORGANIZATIONS?
Changing technology in digital communication in general, and social media in particular, has tremendous implications for organizations and how they function - not just externally (with clients, customers, and other stakeholders), but internally as well. The impact of digital social media cannot be overestimated - even if you don't believe a revolution is underway, the technological advances currently taking place will have a significant impact on how organizations function in the (not-too-distant) future.
To get a sense of the changes resulting from ongoing rapid advances in digital technology, check out the video on "Socialnomics" below. You can also view it on the SMinOrgs YouTube Channel, which has other social media video resources as well.
Proper management of the rise in digital social media is critical to ensure that organizations respond effectively to the challenges and opportunities these changes present. Practitioners in all functional areas will need to provide necessary leadership and support for various organizational initiatives, in addition to preparing themselves for how social media will impact their own career development.
INCREASING YOUR SOCIAL MEDIA SOPHISTICATION
What is your social media sophistication level? Take the Social Media Quotient Quiz and find out! Then read about the quiz in part 1a of the SMinOrgs Social Media Primer.
Are you among the majority of folks who still know extremely little about social media and have almost no clue how or where to begin to climb their individual learning curves?
Realizing that people need to develop a solid understanding before they can move forward, Courtney Hunt is developing a Social Media Primer. Targeted to organizational leaders, the initial parts of the primer emphasize the conceptual and strategic issues associated with social media. Future parts will focus on more tactical issues.
Listed below are links to the primer parts that have been created so far. They are available both through the Social Media in Organizations (SMinOrgs) S.M.A.R.T. Blog and on SMinOrgs’ SlideShare channel.
- Part 1: What is this “Fire” of Which You Speak?
- Part 1a: What is Your SMQ (Social Media Quotient)?
- Part 2: The Juggernaut is Bigger than You Think!
- Parts 1 and 2 Updated: Revisiting the Fire and the Juggernaut
- Part 3: Reality Check – Four Mental Shifts Organizational Leaders Need to Make
- Part 4: Ante up! Organizational Factors Relevant to Joining the Social Media Game
- Part 5: You Can’t Outsource Leadership
- Part 6: Human Capital Management Challenges
- Part 7: The SAPLING Approach to Leveraging Social Media
- Part 8a: It’s a Brave New World … Even if You Want the Old One Back
Click here to access/print the SMinOrgs Social Media Primer flyer.
Please check the blog regularly for updates - or subscribe to get notified whenever a new post is published.
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