The Social Media ROI Challenge: What it Really Means (and 7 Related Faulty Assumptions)

This reblogged post from Social Media in Organizations (SMinOrgs) offers a different perspective on the social media ROI (return on investment) challenges put forth by organizational leaders and other experienced professionals who resist increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then articulates – and counters – seven assumptions on which the resistance arguments are often based. The post concludes with a call to move away from specious arguments and to balance concerns about ROI with the equally important COI (cost of inaction).

This post is a "fiesty follow-up" to my "12 hopes" post from last week.

via www.sminorgs.net